Sales statistics for the USA are shown on the charts on this page. The chart on the upper using EDTA data is in good agreement with that to the lower right. The Prius family of cars in the top seller. Coming along quickly is the Ford group of hybrids and plugin cars.

PHEV Sales

The PHEV is the fastest growing EV segment as you can see from the chart to the left. Sales were closing in on 39,000 units before the end of 2012. Sales for 2013 had just about doubled at near 77,000 units. As of writing, Ford is doing about the best in PHEV sales in the USA.
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Hybrid Car Statistics

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Hybrid Value
Hybrid Comparisons
Toyota Prius sales are about half of total US hybrid sales with some  4,000,000 total sold.
Toyota has sold over 6 million hybrids worldwide.
Hybrid car statistics show a strong HEV market continuing. This is page 2 of a 5-page series. For a complete review of current performance and cost statistics go to the comparison of hybrid cars page.

In the past 10 years, close to 2.5 million HEV units have been sold in the USA. The USA. Some 487,000 units were sold in 2012. By the end of 2013, 592,000 HEV units had been sold in the USA. Toyota alone sold over 60% of those units in 2013.
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New EV sales in the USA, Jan-Dec 2012
2013 HEV, PHEV, and BEV sales in the USA
Data greenautoblog.com and others.
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2013 HEV, PHEV, and BEV sales in the USA - EDTA.org
New PHEV and BEV Sales by Model through Nov. 2013 - Argonne National Labs
Increase in HEV sales 1999 - 2013
The Li-Ion battery market may grow from $1.6 billion this year to $22 billion in 2020